FOR OUR SELLERS
From the moment you list with The MacNaughton Group, we’ll take ownership of the selling process—managing every detail of your sale from marketing your property, to coordinating open houses and providing continuous feedback on results. All of us at The MacNaughton Group will ensure that our clients and their properties get the attention to detail and follow-up that they deserve.
When selling your home, it is vital for it to look great online. Most likely the first time anyone will see your home is on a real estate website. As a result, it’s not only important that your home is posted in as many influential websites as possible, but more importantly it has to look fabulous. We make this one of our key focuses. Our comprehensive listing services get your home ready for market and we manage all phases of the promotional program for your home while it is on the market. Throughout the entire sale process we stay in touch with you regularly with market updates as well as feedback from other Brokers and their clients.
Here are a few of the value-added benefits you receive as part of our Concierge Seller Services:
The MacNaughton Group shines when it comes to advertising and marketing your home. We produce a custom, comprehensive multi-media campaign geared toward presenting your home to potential Buyers and their Brokers in the best possible light. This starts with prelisting preparation advice and support and culminates in a perfect mix of online exposure and high quality print marketing materials.
Your personalized marketing campaign includes:
- Professional photography
- If needed, a consultation with a professional staging company who will tour your home and make personalized staging recommendations and decluttering tips before we put your home on the market
- Professionally designed color flyer/brochure that highlights your home’s unique features and neighborhood
- Individual webpage on macgroup.net
- Just Listed postcards to area residents
- eBlast marketing to over 5,000 Portland Metro area brokers
- Agent to agent networking within our extensive network of personal agent contacts
- Broker Open Houses, with seller’s permission, to generate interest among other brokers in the Portland area
- Public Open Houses, with seller’s permission, to market your home to potential buyers and generate interest
- Custom reports with viewing statistics from RMLS, Zillow, and Redfin and feedback from Open Houses and brokers that showed your home
With almost 85% of buyers using the Internet to search for a home, an effective real estate website is essential. In addition to it’s own customized webpage on macgroup.net, your property will be featured on realtytrust.com with detailed data, photo gallery, and location map. Moreover, every MacNaughton Group listing is accessible on 150+ home search sites including RMLS, Zillow, Redfin, and realtor.com. All of this means a compelling and comprehensive web-base that’s simple to find and maintained for accuracy.
Our photographers specialize in architectural photography because even with your home looking its best it still take a professional to truly capture the ambience and most compelling angles of a property’s interior and exterior features.
We engage with premier staging companies who consult with our lead brokers to develop the right strategy to maximize your sale price and return on investment.
We work closely with competitively-priced contractors who can help get your home organized and decluttered. Whether it’s as simple as rearranging what’s already there or something more extensive like painting, we have the advice and resources to make your home look inviting and compelling to Buyers.
We help coordinate and bid out any prelisting repairs with our carefully curated list of trusted contractors. Save yourself the time and worry that you’re getting quality work for the best deal – we’ve got you covered.
Nothing speaks louder than results. For the last four years, we have generated over $40 million in sales per year, but we are more than just numbers. We offer solid relationships, superior customer service, and our unique marketing approach. We share your goal of achieving the maximum possible price, while selling quickly and efficiently. By presenting your home in the best possible light—from marketing to proper pricing, aggressive yet tightly connected to value — you will receive top dollar for your property.
Your broker and listing coordinator will keep in constant contact regarding all developments concerning the sale of your home. Every other day your property coordinator will read the lock box, contact each agent that has shown your home and provide feedback so any needed adjustments can be made in a timely manner in order to optimize price and minimize the length of time the property remains for sale.
Most of our ideas can’t be outlined on a brochure or website, so let’s sit down and discuss your home, and come up with a sure-fire plan to sell your home effectively. You can reach us by phone, email or via our contact us page.